Drake Cooper

Wanted: Project Manager

Dylan Amundson — Fri, 17 May 2013 23:12:14 +0000

Project Manager manages account service team function and day-to-day management activities including project management, deadline and budget tracking, creative team management, and conducting meetings and client presentations.

KEY RESPONSIBILITIES

+ Maintains production schedule and communicates it clearly with the agency and clients

+ Supports Brand Managers on projects as assigned

+ Coordinates Account team planning and scope of work for all projects assigned

+ Manages workflow with Brand Manager

+ Ensures client deliverables are on met on time

+ Coordinates client contract agreements

+ Solicits feedback from client and agency on efficacy of campaign benchmarks

+ Creates documentation – estimates, proposals, purchase orders

+ Meet with and support clients and Account teams when needed – meetings, billings and budgets

+ Occasional content production

+ Reports to Brand Manager and Team Manager on details regarding day-to-day account projects

REQUIREMENTS

Education: Requires BS/BA degree

Experience: 1-2 years experience in related field

Skills/Certifications

Experience with or having the ability to learn the following tools and fundamentals:

+ Microsoft Office

+ Basecamp

+ Adobe Create Suite

DETAILS

Timing: As soon as possible

Location: Boise, ID

Pay: Depending on experience

TO APPLY

Please send your resume and/or portfolio to ">careers@drakecooper.com. Please put the job title you are applying for in the subject line of your email. If you have any questions, please call our Boise office at 208-342-0925.

ABOUT DRAKE COOPER

We are a Northwest U.S. advertising and digital agency with offices in Boise and Seattle. Ranking #26 in Outside Magazine’s “Best Places to Work”, Drake Cooper embraces the idea of enjoying life while at work (and at play). Our mantra is – We Build Brands and we work with brands in many categories like tourism, recreation, and food and beverage.

www.drakecooper.com

By Dylan Amundson

After graduating from the University of Idaho in 2006 with a Bachelor’s degree in Advertising, Dylan continued his education at CP+B’s Miami Ad School in Minneapolis, MN where he studied consumer brand planning. After graduation, he joined the Brand Planning Group of Minneapolis based ad agency Carmichael Lynch. While there he worked on consumer strategies for clients such as: Harley Davidson, Jack Links Beef Jerky, Subaru, and Sierra Nevada Brewing Co. In 2008, Dylan relocated west to join Drake Cooper. Since then he’s managed day-today client communications as well as worked on brand strategy, messaging, and social media strategies for for such clients as: Microsoft Office, United Dairymen of Idaho, Jensen Jewelers, Bodybuilding.com, Core Concepts, and 44º North Vodka. He’s also very active in DC’s new business efforts and stays active in the ad community by serving on the Boise Advertising Federation’s board as Vice President.

Posted in Advertising, Careers, DC Culture

Tagged: DC Careers

Wanted: Digital Project Manager

Dylan Amundson — Fri, 17 May 2013 15:42:56 +0000

Digital Project Manager manages digital team function and day-to-day management activities including project management, deadline and budget tracking, building estimates and statements of work, basic edits to websites and support materials, and content writing for digital work.

KEY RESPONSIBILITIES

+ Maintains production schedule and communicates it clearly with the agency and clients

+ Coordinates Account team and Digital team planning and scope of work for all projects

+ Manages workflow via team meetings and Basecamp

+ Ensures client deliverables are on met on time

+ Coordinates client contract agreements

+ Creates documentation – estimates, proposals, sitemaps, functional specs and statements of work

+ Meet with and support clients and Account teams when needed – meetings, billings and budgets

+ Occasional content production

+ Knowledge of, or ability to learn, basic HTML for various daily website updates and newsletter management

+ Knowledge of, or ability to learn, SEO fundamentals and implementation

REQUIREMENTS

Education: Requires BS/BA degree

Experience: 1-2 years experience in related field

Skills/Certifications:

Experience with or having the ability to learn the following tools and fundamentals:

+ Microsoft Office

+ Basecamp

+ Adobe Create Suite

+ Google Analytics

+ Google AdWords

+ SEO

+ Blogging Platforms

+ Email Campaign Platforms

+ Basic HTML

DETAILS

Timing: As soon as possible

Location: Boise, ID

Pay: Depending on experience

TO APPLY

ABOUT DRAKE COOPER

www.drakecooper.com

By Dylan Amundson

Posted in Advertising, Careers, DC Culture, Interactive, Uncategorized

Tagged: DC Careers

Wanted: Associate Creative Director/Art Director

Jennie Myers — Thu, 16 May 2013 17:47:49 +0000

We are looking for a talented, passionate, energetic, Associate Creative Director/Art Director rock star type person with highly developed collaborative muscles and concept chops who has mastered the intersection of art and commerce. Moody egoists need not apply.

We want to check you out, digital portfolios only. Hard copy portfolios will not be accepted.

DETAILS

Timing: As soon as possible

Location: Boise, ID (relocation mandatory)

Pay: Depending on experience

TO APPLY

ABOUT DRAKE COOPER

www.drakecooper.com

By Jennie Myers

Jennie Myers has been prognosticating in pantones, dolling out 200MG of color to the idiomatically deficient and maneuvering a hypoallergenic mouse through Adobe-made mazes for over a decade. She currently operates from a remote desk located at the offices of Drake Cooper (an ad agency) in exotic Boise, Idaho, where she is chiefly employed as creative director, and sometimes as deputy director of “ooh-those-shoes-are-fierce.”

Posted in Advertising, Careers, DC Culture, Design, Strategy

Tagged: DC Careers

Wanted: Sr. Application Developer

Amanda Cash-Crowley — Sat, 04 May 2013 14:21:25 +0000

We are seeking a highly skilled Sr. ASP.NET developer with a strong background in building creative, scalable, high-quality and high-performance web applications.

Looking for someone who can both code and provide digital thought leadership. Standard front-end dev skills are a must: ability to code semantic, standards-based xhtml and bulletproof css. We want you to have javascript and jQuery experience.

Candidate must be self-directed with a high level of attention to detail and the ability to work with minimal supervision . Must be able to work in our fast-paced environment with a team of art directors, designers, writers, programmers, and account managers.

Ideally we’d love to see: 40% .NET/database work, 40% front-end work, 20% admin/planning.

Skill set list:

ASP.NET 2.0 to 4.0 Web Forms and MVC
Strong HTML and CSS skills. (HTML5, CSS3 experience is a plus)
Strong experience in Javascript, jQuery and AJAX.
Experience following best practices in C# .NET application development.
SQL Server (Intermediate to Expert Level)
Experience with XML, XSLT, JSON and other data formats.

Bonus

Mobile web dev
PHP (WordPress)
Experience and knowledge of JavaScript Design Patterns
Web server, DNS, DHCP, and other server technologies
Version Control System (DVCS like git preferred)

Perks

Energetic, creative team and workspace
Warehouse office, downtown Boise
Ample company benefits like Red Bull and healthcare plan.

DETAILS

Timing: As soon as possible

Location: Boise, ID (relocation mandatory)

Pay: Depending on experience

TO APPLY

ABOUT DRAKE COOPER

www.drakecooper.com

By Amanda Cash-Crowley

Posted in Careers, DC Culture, Interactive

Tagged: DC Careers

Jennie Myers: 40 Under 40

John Drake — Thu, 02 May 2013 20:34:21 +0000

It’s true that good things come to those that wait; but sometimes great things come to those who have the talent and guts to go for their dreams without waiting. Which is why the fact that Drake Cooper Creative Director Jennie Myers has been selected as one of the 2013 Idaho Business Review’s Accomplished under 40 comes as no surprise to any of us.

Jennie joined Drake Cooper in 2006. Since, she has crafted campaigns and led creative efforts on such accounts as The Idaho Division of Tourism, CBH Homes, 44 North Vodka, Bodybuilding.com, Microsoft Office, The Idaho Lottery, Simplot and the J.A. Kathryn Albertson Foundation. All this while pursuing her Executive MBA, which she received in May 2012 and serving on the boards of AIGA Idaho, the Boise Advertising Federation and working as an adjunct Professor at Boise State University.

Her unrelenting curiosity, passion, creativity and drive have made their mark on DC and the work we all produce. Congratulations Jennie! We will all celebrate on June 13^th @ The Knitting Factory.

By John Drake

John brings extensive national brand experience to Drake Cooper, previously working in account management, business development and brand strategy roles at the Los Angeles offices of Dailey & Associates, Deutsch, and WDCW. He has worked with Carl’s Jr., The Tillamook County Creamery Association, Nestlé USA, The Resort at Pelican Hill, UCLA-Anderson, Mitsubishi Motors, The Walt Disney Company and Baskin-Robbins USA. At Drake Cooper, John oversees brand strategy and Campaign Planning™ for clients. He understands the balance of marketing integration and uses Campaign Planning™ to find the best mix of mass media and one-to-one media for each campaign. John was part of the Deutsch team that received “Agency of the Year” an unprecedented five years in a row from Adweek and Advertising Age. He is an active member of the American Marketing Association, has served on Advertising Federation boards in Los Angeles, Portland, and Boise, is active in the Puget Sound American Marketing Association and is a registered judge of creativity effectiveness for the American Advertising Federation.

Posted in DC Culture

The 2013 Rockies

John Drake — Wed, 01 May 2013 18:50:58 +0000

The winning Venetian mask design at the 2013 Rockie Awards. Concept and artwork courtesy of DC’s Cale Cathey

It’s easy to dismiss creative awards. On the surface they appear to be an example of an industry largely self-congratulating itself. But here’s the interesting thing about awards: the work that actually wins has a higher likelihood of delivering business results than the work that falls short.

There’s some research behind this.

Every year Leo Burnett evaluates all the global Cannes Lion winners on whether the awarded work achieved its intended business objectives in the marketplace. They cite an 86 percent correlation between award-winning work and its business effectiveness.

This aligns with an IPA Databank/Nielsen study. The organizations studied share-of-voice (SOV) spending and found that increases in SOV can lead to market share growth of .5 percent per every 10 percentage point of excess SOV spent. But whenever a creatively-awarded campaign was evaluated against the same metric it generated 11 times more share of growth per every 10 points of excess share-of-voice.

Examples like this sound right to us.

Drake Cooper believes that effective creative work leads to effective business results. So every year when the Rockies come around we get excited to compete with our peers and see all the great work from the year prior.

This year’s show was unique as it was in the form of a cocktail hour with the winning work displayed like an art gallery. Which is a nice format for the evening because you get to spend time with everyone doing the work from across the industry while celebrating great creative thinking. Those are the two most important things. Our friend Tom Donahoe said “I hope we never let the work become more important than the people who create it.”

Drake Cooper, along with our amazing clients, was fortunate to win 14 Gold and Silver honors spanning Website Design, Identity, TV, Print, Radio, Direct Marketing, Collateral and Complete Campaign. We always share these awards equally with our clients because in this business healthy collaboration always wins the top honors.

See the full list of winners here and congratulations to everyone who took home awards.

By John Drake

Posted in Advertising, DC Culture

Tagged: Advertising Awards, Boise, Creativity, Marketing, Rockie Awards

Rethinking the Ad Agency Internship

Jamie Cooper — Tue, 23 Apr 2013 16:18:46 +0000

Speaking with agency leaders everywhere it seems to me we need to rethink internships and how both the student and the agency work together.

At Drake Cooper we took the first step a few years ago and launched the Backstage Pass (agencies like to creatively name everything to make it seem legitimate). It was a step in the right direction where we dubbed interns ‘trainees’ and instead of asking them to fetch coffee as their primary means of learning we did our best to pair them with a mentor and work on specific projects as a way to see what really happens in an agency. It was successful—but we realized we weren’t there yet. This year we are further revising the idea and are proud to relaunch the Backstage Pass as a whole new thing.

This summer we are seeking nine students to be trainees in our program that starts on May 29th and ends on August 7th. Students will receive a place to hang their hat, classroom instruction and real client assignments that they will work on in groups in a mock scenario. If you are a student or recent grad, we are looking for the best and brightest to come backstage with us. Sign up now. Space is limited. Minds are not.

By Jamie Cooper

Jamie focuses on helping organizations grow their brand and can be seen working on creative strategy as well as walking the board through return on investment. He can also be seen away from the office on a bike or skis, depending on seasonality. He loves his daily bike commute and the Idaho outdoor lifestyle, allowing himself to whistle all the way to work. Throughout Jamie’s career, he has led global marketing campaigns, branding and messaging strategy, consumer and B2B marketing programs, database and direct marketing, and has over a decade of digital marketing experience. A graduate of Arkansas State University with a marketing major, Jamie’s career includes marketing leadership positions at several early-stage start-up companies. Most recently he was Vice President of Marketing at ProClarity (now part of Microsoft). Supporting the community is what we do at Drake Cooper, and Jamie is an active member of the Boise business and creative community. He has served on the board of directors or in a marketing role with: Core Concepts (advisory board), Bogus Basin, Zoo Boise, Boise Rescue Mission, The Learning Lab, IBCEE (The Idaho Business Coalition for Education Excellence), The WaterCooler, BSU Center for Creativity and Kickstand.

Posted in Backstage Pass

How TED Lost Control Of Its Brand

John Drake — Wed, 17 Apr 2013 16:25:27 +0000

When Simon Sinek presented his now famous “How Great Leaders Inspire Action” it was, perhaps, the first time a mass audience saw the TEDx logo. Who knew that four years later the creation of TEDx would become an interesting story about branding.

In 2009, TED (“Technology, Entertainment and Design”) decided to further democratize its process by letting licensees use its brand, in the form of TEDx, to nearly anyone, anywhere. It started off great with talks like Simon’s emerging all over. In the beginning there were about 280 TEDx events.

But TEDx kept growing and by the end of 2012 there were ten times that many TEDx gatherings reaching 130 countries. While the organization had succeeded in democratizing its ideas worth spreading process the quality of the videos began to decline with the TED logo and stage design all over them. It became so noticeable that the New Republic wrote:

“TED is no longer a responsible curator of ideas ‘worth spreading.’ Instead it has become something ludicrous… a place where ideas, regardless of their quality, go to seek celebrity, to live in the form of videos, tweets, and now e-books.”

A bit dramatic, but point taken.

TED took a hit because it had chosen to extend their primary brand versus create something new and in doing so hurt their 30-year-old premium heritage.

Al Ries famously wrote about brand and line extensions in The 22 Immutable Laws Of Branding. “The easiest way to destroy a brand is to put its name on everything,” he stated. I don’t believe this should be a “law” but it is, for the most part, true.

Ries went on to write that “if the market is moving out from under you, stay where you are and launch a second brand (think Toyota to Lexus). If it’s not, stay where you are and keep building your brand.”

Harvard Business Review has an excellent perspective on how TED lost control of its brand by losing control of its crowd. It was one of the most viewed posts on HBR this past month. So if you enjoy branding, the wisdom of crowds, or TED itself, you should read it.

By John Drake

Posted in Campaign Planning, Identity, Pop Culture

Tagged: Branding, Campaign Planning

How The Harlem Shake Went Viral

John Drake — Mon, 08 Apr 2013 20:43:42 +0000

Ever wonder how some random online thing becomes a massively popular online thing? If so, here’s your chance. The subject: this year’s Harlem Shake.

It turns out the Harlem Shake didn’t become popular because of a bunch of YouTube users like you and I… Corporations made it happen.

Curious?

So was I.

Read on here.

By John Drake

Posted in Pop Culture

Let’s Get to an Educated State

Jamie Cooper — Fri, 29 Mar 2013 15:13:03 +0000

Few issues rank as highly as our children. Their futures and security are paramount to any parent, so naturally it’s distressing when we hear that Idaho is falling behind against national metrics in education. No one wants to fail. No one wants to stand by while kids fail. As an involved dad of three kids, all in public schools, I show up to root my kids on in basketball, soccer, lacrosse, and music programs. Why shouldn’t I show up when it’s about math, reading and science?

Education is a hot topic these days and over the last few years I’ve personally been engaged in many quality discussions about improving education in Idaho. As a parent, a community member and neighbor – caring about the state of our students and the outcome of our education matters a great deal to me. I expect it matters a great deal to each of us. Yet, the issue has become so politically charged, when the J.A. & Kathryn Albertson Foundation asked Drake Cooper to help them with messaging I could only be cautiously excited. Why? Because it’s easier to not get involved.

Apathy is seductive.

I can’t and shouldn’t speak for the Albertson Foundation, these opinions are my own, but I’ve read enough and thought enough and spoken to enough of you that I know I am not alone here. Progress and change to the system we’ve set up to educate our young people is required and overdue.

The mission of Albertson Foundation is to discover, develop and expand environments of limitless learning for all Idahoans. The goal of the campaign Don’t Fail Idaho is to educate, inform and to be a catalyst for change. It’s a rallying cry to all corners of the state and a reminder that against a backdrop of many social issues, education is important. It’s up to each of us to not fail our future generations.

Although the team at Albertson Foundation gave us a lot of creative freedoms with this work, they were very clear that in no way is there a single culprit to blame. Further to that point, this campaign is not out to disparage those that are working so hard every day to educate our young folks. Teachers are at the heart of Albertson Foundation’s work and much of the $500 million donated to Idaho’s education system involves them and their initiatives.

My hands on experiences are limited to the time I get as an evening homework helper and more-than-occasional classroom Dad. My wife, on the other hand has given several hours every week for years helping teachers or in our children’s schools. As well, my mother worked in public schools and my sister has been an amazing and inspirational schoolteacher for many years. Through them I have seen first hand the tremendous labor of love that the professional calling of a teacher really is.

Regardless of how you look at this issue and whether or not you have children in public schools, no upstanding citizen of Idaho wishes education to rank last on our state’s list of priorities. Because of the politicized nature of this topic, some are quick to point to a single bad guy lurking in the shadows that we can quickly and easily blame. For all of us, I wish it was that easy or that quick, but unfortunately in this case no one can claim to have the silver bullet for this problem. It’s an immense undertaking, that being the case I think of the famous Margaret Mead quote “Never doubt that a small group of thoughtful, committed people can change the world. Indeed, it is the only thing that ever has.”

This isn’t just about my kids in Boise, or your kids in Twin Falls or Sandpoint. It’s not your kids in Ucon, Harrison, or Melba. The conversation is beyond your kids and your town. It’s about OUR kids in OUR state being part of a public system of education that insures Idaho’s children are being given the best opportunity we can afford them on their path to being educated individuals. It’s about these children being able to perform on the world stage that the 21st Century is offering them like no age before them. If we let that guide us, surely there is a way. My generation grew up wanting to go to the moon. My first grade daughter wants to paint unicorns on Mars.

I am incredibly grateful that Albertson Foundation has asked us to help with this initiative in Idaho. We take our craft and this work very seriously and treat it with respect. I am equally grateful for a wonderful team of talented people at Drake Cooper who have tirelessly worked to create these messages with passion and care. Getting to be part of this exciting process makes me hopeful for our future.

It makes me want to paint unicorns on Mars too.

See more on Don’t Fail Idaho.

-jamie