So here’s an example of what data and systems and creativity can do for the most unlikely product: mayonnaise.
Shoppers pick up Hellmann’s mayonnaise at the grocery store and then at check-out the register will note the Hellmann’s barcode and analyze all of the other ingredients being purchased. After doing that the receipt will print out a recipe of what can be made that night at home using those items and, of course, Hellmann’s.
What a great idea. It addresses the business challenge of showing how Hellmann’s can be used for so much more than just sandwiches.