May 24th, 2010
Facebook and Your Privacy
May 20th, 2010
Brands On The Go
If you’re going to read only one, 87 page deck this summer, might I suggest Morgan Stanley’s most recent Internet Trends? You can download or read it here. Mary Meeker, Scott Devitt and Liang Wu have put together a terrific presentation on the state of the internet. Well, actually, it’s the state of the mobile internet because, as you’ll soon read in their deck, that’s the game.
Couple of specific things to call out:
The amazingly fast growth of the mobile web vs. other leading online innovations:

How Social Networking has now passed email on both total users and time spent:
(And looking ahead at Social Networking, it may not just be about Facebook… It could also be about this.)
But here’s the slide that I think we should really focus on… at the end of 2013 the mobile web will surpass the desktop internet:

The marketing industry has been calling every year, ‘The Year of Mobile’ since 2005… but it’s finally upon us. With the hardware, software and user developments of today one can finally start to make sense not only about the present, but also the future, which, of course, is the only way to really attach ROI in this space.
But “mobile strategy” sounds so technical, dry and non-actionable. So I sometimes like to think of it instead as “Brands on the Go”.
Brands on the Go: What value does a brand serve up when a customer loads its mobile presence while traveling in the backseat of a car? While walking down the sidewalk? When standing at the point of sale of a competitor? Detached from their desktop–which, mind you, is not going away–what’s the value? A very important distinction and something that will be need to be thought about for all brands from here forward.
Anyway, check out Morgan Stanley’s Internet Trends when you get time. It’s chalked full of great stuff…
May 13th, 2010
Bicycle Block Party Posters by Cale Cathey
Check the wicked-sweet posters that production artist/designer and overall wild man Cale Cathey created for The Boise Bicycle Project’s Bicycle Block Party. The dude manually illustrated these. Needless to say, he’s kind of talented.
May 12th, 2010
May in Motion…and Drake Cooper kids too
Here at Drake Cooper, we love all of our clients for the fun times they bring us. ACHD (Ada County Highway District) Commuterride really upped the ante though, when they showed up one innocent April afternoon and challenged Drake Cooper employees to leave their cars parked and use alternative transportation as part of a citywide “May in Motion” challenge.

Throughout the merry month of May, Commuterride and a slew of other Boise businesses and organizations sponsor and promote “May in Motion,” 31 days dedicated to educating and motivating people to learn about and use transportation options other than their car.
Instead of firing up the ignition and burning the petro, Drake Cooper kids have been walking, biking, carpooling, riding the bus, and even hailing rickshaws on their daily commutes to work. We need to give thanks to Valley Ride Transit, who donated free bus passes for the competition. This has prompted a couple of Drake Cooper kids to test-out and realize just how easy and accessible riding VRT really is.
We’ll be commuting sans cars all month, but to cap-off May in Motion with a bang, The Boise Bicycle Project is throwing the Bicycle Block Party on Friday, May 21, which is also “National Bike to Work Day.” We’re super excited for this event, and are planning to be there with bells on (our bikes).
While we always push ourselves for our clients on campaigns and projects, this is a great example of a client pushing us to be better for ourselves, our community, and our environment.
So, “Thanks, Commuterride!” Thanks to VRT and the Boise Bicycle Project too, along with every other Idaho company who’s contributed to May in Motion.
May 10th, 2010
Ride On! It’s the Bicycle Block Party
Boom-shaka-laka.
Friday, May 21st – strap on your helmet and grease up your gears. The Boise Bicycle Project is excited to present the 2nd Annual Bicycle Block Party.
Part of May in Motion, this community event celebrates all things non-motorized and two-wheels, although bikes with three, or any number of wheels are welcome as well.
Stretching along 8th St. from Bannock to Main, the Block Party will kick-off at 4 p.m. There will be an Alley Cat Race, a beer garden provided by Bitter Creek Ale House (21 and older only), and live music from the likes of Boise Rock School, Garden City Limits, and Finn Riggins.
To top it all off, the Boise Bicycle Project will host the Annual Frankenbike Competition.
What is the Frankenbike Competition, you ask? Well, groups, individuals, and hybrids alike can build their own Frankenbike – a wild and wacky collaboration of a bicycle, made entirely from used and recycled bicycle parts. (Feel free to use parts from appliances or anything else that might strike your fancy).
The Frankenbikes will be displayed along 8th Street and auctioned off throughout the event, which lasts until 10 p.m. Proceeds from the auction will go towards the Boise Bicycle Project, who is the recipient of Drake Cooper’s Dream Big Scholarship – which makes Drake Cooper kids very happy and proud. (Sunset Magazine recently cited the BBP as one of the reasons Boise is one of the 20 towns of the future in the West!)
If you want to learn more about the Boise Bicycle Project, and their tireless mission to make Boise the bicycle capitol of the nation, visit http://www.boisebicycleproject.org/.
Or check the vid:
May 8th, 2010
Businesses that flourish change paradigms
I personally love it when someone comes along and turns a business model upside down. Smacks it across it’s noggin and makes everyone rethink how we did it the old way. But those ideas only work when there is better customer service to be gained, more efficiencies in the system and a better outcome for the consumer.
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