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May 24th, 2010

Facebook and Your Privacy

What do you have to say about Facebook and your privacy? According to the Washington Post, Facebook announced last Thursday it is fixing a privacy loophole that allowed advertisers to access user indentification and other information. And according to a recent online survey, more than half of Facebook users polled in the survey say they’re poised to bail on Facebook over worries about their privacy info. Sixteen percent said they already nixed their accounts. (In fact over the weekend two friends emailed me out of the blue, saying they closed their Facebook account due to privacy concerns). And earlier this month the NY Times determined that Facebook’s privacy policy is nearly 1,300 words longer than the 4,543-word U.S. Constitution. Wow, that’s a lot of mumbo jumbo. But I’d like to know, what do you think about all this, and what are you going to do?

May 20th, 2010

Brands On The Go

If you’re going to read only one, 87 page deck this summer, might I suggest Morgan Stanley’s most recent Internet Trends? You can download or read it here. Mary Meeker, Scott Devitt and Liang Wu have put together a terrific presentation on the state of the internet. Well, actually, it’s the state of the mobile internet because, as you’ll soon read in their deck, that’s the game.

Couple of specific things to call out:

The amazingly fast growth of the mobile web vs. other leading online innovations:


How Social Networking has now passed email on both total users and time spent:

(And looking ahead at Social Networking, it may not just be about Facebook… It could also be about this.)

But here’s the slide that I think we should really focus on… at the end of 2013 the mobile web will surpass the desktop internet:


The marketing industry has been calling every year, ‘The Year of Mobile’ since 2005… but it’s finally upon us. With the hardware, software and user developments of today one can finally start to make sense not only about the present, but also the future, which, of course, is the only way to really attach ROI in this space.

But “mobile strategy” sounds so technical, dry and non-actionable. So I sometimes like to think of it instead as “Brands on the Go”.

Brands on the Go: What value does a brand serve up when a customer loads its mobile presence while traveling in the backseat of a car? While walking down the sidewalk? When standing at the point of sale of a competitor? Detached from their desktop–which, mind you, is not going away–what’s the value? A very important distinction and something that will be need to be thought about for all brands from here forward.

Anyway, check out Morgan Stanley’s Internet Trends when you get time. It’s chalked full of great stuff…

May 13th, 2010

Bicycle Block Party Posters by Cale Cathey

Check the wicked-sweet posters that production artist/designer and overall wild man Cale Cathey created for The Boise Bicycle Project’s Bicycle Block Party. The dude manually illustrated these. Needless to say, he’s kind of talented.


May 12th, 2010

May in Motion…and Drake Cooper kids too

Here at Drake Cooper, we love all of our clients for the fun times they bring us. ACHD (Ada County Highway District) Commuterride really upped the ante though, when they showed up one innocent April afternoon and challenged Drake Cooper employees to leave their cars parked and use alternative transportation as part of a citywide “May in Motion” challenge.





Throughout the merry month of May, Commuterride and a slew of other Boise businesses and organizations sponsor and promote “May in Motion,” 31 days dedicated to educating and motivating people to learn about and use transportation options other than their car.

Instead of firing up the ignition and burning the petro, Drake Cooper kids have been walking, biking, carpooling, riding the bus, and even hailing rickshaws on their daily commutes to work. We need to give thanks to Valley Ride Transit, who donated free bus passes for the competition. This has prompted a couple of Drake Cooper kids to test-out and realize just how easy and accessible riding VRT really is.



We’ll be commuting sans cars all month, but to cap-off May in Motion with a bang, The Boise Bicycle Project is throwing the Bicycle Block Party on Friday, May 21, which is also “National Bike to Work Day.” We’re super excited for this event, and are planning to be there with bells on (our bikes).

While we always push ourselves for our clients on campaigns and projects, this is a great example of a client pushing us to be better for ourselves, our community, and our environment.

So, “Thanks, Commuterride!” Thanks to VRT and the Boise Bicycle Project too, along with every other Idaho company who’s contributed to May in Motion.

May 10th, 2010

Ride On! It’s the Bicycle Block Party

Boom-shaka-laka.

Friday, May 21st – strap on your helmet and grease up your gears. The Boise Bicycle Project is excited to present the 2nd Annual Bicycle Block Party.

Part of May in Motion, this community event celebrates all things non-motorized and two-wheels, although bikes with three, or any number of wheels are welcome as well.

Stretching along 8th St. from Bannock to Main, the Block Party will kick-off at 4 p.m. There will be an Alley Cat Race, a beer garden provided by Bitter Creek Ale House (21 and older only), and live music from the likes of Boise Rock School, Garden City Limits, and Finn Riggins.

To top it all off, the Boise Bicycle Project will host the Annual Frankenbike Competition.

What is the Frankenbike Competition, you ask? Well, groups, individuals, and hybrids alike can build their own Frankenbike – a wild and wacky collaboration of a bicycle, made entirely from used and recycled bicycle parts. (Feel free to use parts from appliances or anything else that might strike your fancy).

The Frankenbikes will be displayed along 8th Street and auctioned off throughout the event, which lasts until 10 p.m. Proceeds from the auction will go towards the Boise Bicycle Project, who is the recipient of Drake Cooper’s Dream Big Scholarship – which makes Drake Cooper kids very happy and proud. (Sunset Magazine recently cited the BBP as one of the reasons Boise is one of the 20 towns of the future in the West!)

If you want to learn more about the Boise Bicycle Project, and their tireless mission to make Boise the bicycle capitol of the nation, visit http://www.boisebicycleproject.org/.

Or check the vid:

May 8th, 2010

Businesses that flourish change paradigms


I personally love it when someone comes along and turns a business model upside down. Smacks it across it’s noggin and makes everyone rethink how we did it the old way. But those ideas only work when there is better customer service to be gained, more efficiencies in the system and a better outcome for the consumer.
One such business is Slingflower here in Boise, Idaho. Order flowers over Facebook or Twitter. Affordable. Easy. Elegant.
And in my inbox I get this picture of the flowers as they are being delivered. Makes me want to buy more flowers.

May 6th, 2010

The Nashville Floods: a case for local news & citizen journalism

“I’m holding on for dear life down here!” a friend texted me the night of Saturday, May 1.

He lives in Nashville, where I lived for over 2 years before returning to the northwest.

He was sort of teasing, but his basement was flooding, and he said he’d never seen it rain so hard for such a long period of time.

And what was the result?


Unless you’ve been glued to www.newschannel5.com, one of Nashville’s local news stations (among others), or the state newspaper’s website, www.tennessean.com, you probably have no clue that Middle Tennessee received 12-15 inches of rainfall in 24-48 hours (the exact numbers are hard to track down). You may not know that the Cumberland River crested at 53.5′ and plowed past its banks, flooding many areas of the state, including parts of downtown Nashville, neighborhoods in Belle Meade to the southwest, and even Opryland and The Grand Ole Opry to the northeast.

Wait, you didn’t know The Grand Ole Opry was flooded? 10′ of water, in fact.

While this is certainly not comparable to Hurricane Katrina, it is a significant natural disaster that has and will continue to impact one of America’s prominent cities with a local economy that’s heavily dependent on tourism. (Tenn. Gov. Phil Bredesen publicly estimated that the private sector has sustained $1 billion in damages – and that’s an early estimate.)

And many are asking, why hasn’t national media picked this up? Save Keith Olbermann’s acknowledgement that national media have altogether missed the story, most of the big names in cable media were M.I.A.

Between the tragic BP oil spill in Gulf (which does warrant national media attention), and a terrorist’s failed bomb attempt in NYC, national media missed the boat in covering Tennessee’s natural disaster.

Their presence, however, may not be needed.

Local outlets, namely The Tennessean, News Channel 5, and WKRN (Channel 2), have not only produced thorough reporting on the flooding, they’ve also provided channels for citizen journalists to upload their images, videos, and personal stories.

This culmination of citizen and professional reporting on local channels and through social media has painted quite a picture of how the flooding has impacted people’s lives, businesses, and institutions like The Grand Ole Opry. I would argue this 1-2 punch has done the job that no corporate reporter, which his freshly powdered brow and lightly blushed cheeks, could do.

As the water is receding back into the Cumberland and volunteers are stepping up to help with the cleanup, Anderson Cooper (after being contacted by Country Music/Pop Star Kenny Chesney), is reportedly heading down to Music City to report.

I think the case study has already developed though, and I believe it will showcase local media and citizen journalist as shining and very necessary stars.

Forget your ratings. Charge-up your Flips and upload your pics.