Drake Cooper
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October 28th, 2009

DC after Dark

Twice a week from 6-9pm in a remote classroom on the campus of Boise State and sometimes in a familiar conference room, with orange globe lights located in Idaho’s coolest ad place-space a group of 16 students and 1 DC peep (posing as an adjunct professor) engage in studiously creative and curiously compelling conversations sponsored by all things caffeinated, sugar dipped, and hand clicked. (how’s that for a run on sentence?)

For your viewing pleasure: Deliciously flavored eye candy from a recently completed project: “Collateral Damage.” Created by 16 of Boise’s newest soon to be finest design-alists.

Note: Art 203 is the first, in a series of design classes, that are part of the Graphic Design curriculum at BSU.






October 26th, 2009

Baked In

New book from Alex Bogusky /John Winsor. Hit the link for a nice summary.

What’s the best evidence that traditional advertising is no longer necessary for a new company?

Look at Zappos. Instead of focusing on traditional advertising to engage customers with Zappos Tony Hsieh focused on building an incredible internal culture, one build on redefining customer service. By doing anything for their customers, Zappos created wonderful stories that their customers could share. Social media only poured gas on the fire by making it easier for customers to share their passion with the world. Why buy ads when your customers are so happy they tell their own stories?

October 15th, 2009


On-demand information for Idaho winter fun. The Bogus mobile project was developed to target iPhone and other webkit based mobile browsers to provide useful information for the skier on the go. An additional version was developed to target less capable mobile browsers, bringing the best possible experience to a wide range of devices. The content on the mobile site reflects the most frequently visited content on the main Bogus site plus other helpful information. To enhance the experience, AJAX content loading was used to minimize requests and keep the mobile site responsive. Handy info for those great Idaho powder days.