This headline is how Scott Monty at Ford Motors describes social media. Brilliant, I think, as we all play a role in it–I know here, at DC, we do. Much of the social media work falls to or is centered around PR, as Scott mentions in this Q & A, but all departments are touched by/contribute to the work. Who would have guessed a year ago that Ford Motors would have a social media strategy, a full-time strategist and a staff and agency backing him? Anyway, if you want a quick education, read the Q&A.; And, if you’re interested, check out Scott’s blog.
« Back to Blog
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=3ef1f912-4e40-4772-a6cc-66e604682fae)
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=b58b3381-5d23-4869-8149-3c3b53eff0ec)
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=7ff076a6-53eb-43d3-a88c-7d9706f4ce3c)
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=1797b0cc-aa75-4be5-a966-88ad28d0acae)
November 22nd, 2008
How Brands Thrived During the Great Depression
Image by Getty Images via DaylifeGreat article from Dave Chase (Sun Valley Online, New West Media) pointing out that companies can and do prosper during economic turmoil. Worth the read when thinking about grabbing market share during this downturn. Ok, during this recession…
-jamie
November 18th, 2008
From My Twitter Files
GREAT piece of research here for marketers and technologists.Contains internet, advertising, social media data. From Morgan Stanley (surprising?) presentation @ Web2.0 Summit: http://is.gd/6xAf
You can follow me on Twitter here: http://twitter.com/idaho_jamie
-jamie
November 14th, 2008
More from the Web 2.0 Summit
Image by adultaddcoach via Flickr
Throughout the conference there was a lot of talk about how well Barack Obama used online channels and social media (most specifically Facebook) to get people energized and engaged. Mark Zuckerberg (Facebook CEO) noted the tremendous success of “Facebook Causes” in particular during the election – growing by “hundreds of thousands of people a day.”
“Were it not for the Internet, Obama would not have been elected President,” – Arianna Huffington, Editor-in-Chief, Huffington Post
“Clearly a sea-change has washed upon the country. Just as in the 60′s a new medium became the dominant medium in this election. Whereas TV was the new one-way broadcast medium when JFK used it so adeptly during his debate with Nixon, in 2008 the Internet brings interactivity, dialog, and conversation to the mix.” -Gavin Newsom, Mayor, San Francisco (12,179 supporters on Facebook) Facebook page HERE.
For us marketers, understanding and harnessing web 2.0 and social media…and turning it into effective marketing, not just more marketing, will continue to be important. We should look no further than our recent presidential election for our case studies.
-jamie
November 13th, 2008
Today’s Quote of the Day
Image via CrunchBase
The web 2.0 summit just wrapped up it’s fifth conference – with speakers like Lance Armstrong, Arianna Huffington, Al Gore, Shai Agassi among others. Lots of great quotes from the speakers and events. I will share some over the coming days as the things going on in this arena are of interest to marketers around the world.
This one is not from the conference itself but is from the founder of the idea of web 2.0 who has just published a paper on one of the hottest and simplest technologies to emerge in the last year.
“So, if you wonder whether Twitter matters for business, remember, if you will, when people new to cell phones used to call each other to report the most trivial details of where they were and what they were doing; remember how blogs at first were thought of merely as personal diaries of no interest to anyone in business, and how they grew up to become the heart of a new media paradigm. For that matter, remember how the personal computer was dismissed by the titans of the computer industry as nothing but a toy.
The future often comes to us in disguise, with toys that grow up to spark a business revolution. Twitter is like that.”
~Tim O’Reilly (Twitter LATE adopter, foremost expert on web 2.0, author and web marketing expert. Tim now has 13,436 followers on Twitter. Actually 13,437 now.)
November 10th, 2008
Ad agencies experiencing layoffs locally and nationally
Two articles to read carefully, both dealing with the economic crisis and its increasing impact on advertising agencies. One’s from the Idaho Business Review, and the other is from the New York Times. The articles hum a similar tune from a national and local perspective – not one of panic, but of calculated and often difficult business moves as a response to the tumultuous economy. And both articles include somewhat ominous references to the especially poor fall quarter for retail, foreshadowing an increasingly slow winter and Christmas season. Idaho Business Review article is here and the New York Times’ is here.
To quote our quotemaster Jamie, “…just in case, buckle your seat belts as there could be some minor turbulence ahead (which is when I always like to order a drink). “
-Meg Godwin
November 10th, 2008
Drake Cooper featured in Photo District News magazine
Drake Cooper was featured in the October issue of Photo District News, noting our use of original photography . The article was titled “West of Madison Avenue” and featured six smaller agencies across the country who were known for using compelling original photography in print campaigns. Using the images from Northstar Cycle Courier shoot to illustrate, the article focuses on the creative team’s flexibility, attention to detail and desire to create authentic feelings with photography. Nice.
November 7th, 2008
Most Read Industry Blogs
There’s a really great industry blogger out of the UK who keeps a blog called Scamp.
Earlier this week, he posted up the world’s most popular ad blogs. Thought it would be helpful to re-post here. They are measured by traffic rankings from Alexa.
Top 25 Ad Blogs(world ranking)
1 Ads Of The World 9,561 ↓
2 AdRants 20,122 ↑
3 Adland 45,268
4 Adverbox 53,169
5 Creativity 55,077
6 AdFreak 61,570
7 Coloribus 61,751 ↓
8 Advertising/Design Goodness 68,983
9 Adverblog 71,732
10 Bannerblog 78,281
11 Logic + Emotion 111,232
12 Copyranter 115,783 ↓
13 AdPulp 123,110
14 Ad Forum 126,470
15 The Inspiration Room Daily 135,391 ↓
16 ViralBlog 169,483
17 Best Ads On TV 181,003
18 Jaffe Juice 274,786 ↓
19 Scamp, 285,912
20 Crackunit 312,842
21 Behind The Buzz 324,282
22 AdScam 328,713 ↓
23 Make The Logo Bigger 330,415
24 Experience Curve 378,548
25 BrandFlakes for Breakfast 384,844
An ↑ means a blog’s traffic has gone up by 15% or more in the last quarter, and a ↓ means it’s gone down 15%.
-John Drake
November 4th, 2008
Mad Men
November 4th, 2008
Project Managers Picks
Here is some work our Project Managers are loving right now-
Toxel. Ad upon ad is posted here. They always cite what it is for and give a link to the agency, etc. Here are a few faves-
For BBC-
For Air Canada
For Bare Wetsuits-
Shynola is a super rad production and media company. They’ve done a lot of music videos and commercials- a lot of which are in vector. Their music video for Queens of the Stone Age is pretty unreal.
Also DDB Especially this commercial for Volkswagon Golf.
[youtube=http://www.youtube.com/watch?v=5U9I7QrpSkk]
For an ineractive shop, they really have strong beliefs about strategy and branding and not just building pretty websites.
Here is a screen shot of Jumpman23.com
This agency is pretty wacky. Every time you click to their site, you’ll get a different page. Sometimes they are selling butterflies, sometimes it is a Sheriff’s website. You never know. And if you call them on one of their ads, looking for a hot air balloon ride, say, they will actually book one for you.
It’s not for every client, but it is innovative and thoughtful.
Drake Cooper on the Web
Subscribe through email
Previous Posts
- The Most Valuable Time of the Year
- State of the Media Democracy
- Get Louder for Powder Tonight!
- The Common Threads Initiative
- What “Like” Means
- Flying Pie Drake Cooper Night
- Final Holiday Retail Sales Figures
- Happy Holidays from the DC Interactive Team
- Create and Be Merry
- Black Friday, Cyber Monday and Holiday Retail Sales
Topics
- Creativity
- Campaign Planning
- Marketing
- Web
- Public Relations
- Advertising
- Media
- Travel & Tourism
- Gaming
- Real Estate
- Food & Beverage
- Government
- Retail
- Tech
- Pacific Northwest Lifestyle
- Drake Cooper
Archives
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- August 2010
- July 2010
- June 2010
- May 2010
- April 2010
- March 2010
- February 2010
- January 2010
- December 2009
- November 2009
- October 2009
- September 2009
- August 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008
- November 2008
- October 2008
- September 2008
- August 2008
- July 2008
- June 2008
- May 2008
- April 2008
- February 2008
- January 2008
- November 2007